Entrepreneurship & Business Technologies

Our Entrepreneurship & Business Technologies curriculum is designed to provide students with a comprehensive understanding of the principles, strategies, and practices essential for starting and managing successful business ventures.

The curriculum begins with the fundamentals of negotiations, sales, and marketing - and then dives into entrepreneurship, the concept of entrepreneurial mindset, the characteristics of successful entrepreneurs, and the process of identifying and evaluating business opportunities. 

This program is designed for individuals who have a hunger to strike out on their own, including those who have successfully or unsuccessfully started a prior business venture. Students will have the opportunity to earn industry-recognized certifications in areas such as Entrepreneurship Coaching, Lean Management, Leadership, Project Management, Process Improvement, Microsoft, and many other parallel certifications.

Subject matter includes a deep dive into using Artificial Intelligence (AI) technologies such as ChatGPT, Google Gemini, and other emerging tools to help build your business.  

Marketing and sales are a crucial part of the curriculum. Students learn negotiation and sales techniques, creating marketing strategies, branding, and digital marketing. This often includes studying consumer behavior, pricing strategies, and the use of social media and other digital platforms for marketing. 

Another core component of the curriculum is business planning and strategy. Here, students learn how to develop effective business plans, which include market analysis, competitive strategy, and financial planning. This section covers methods for conducting market research, understanding customer needs, and positioning a product or service in the market.

Additionally, students explore different business models and strategies for growth and sustainability. Through financial management courses, students are taught the basics of financial accounting, budgeting, and managing cash flow. 

Depending on electives chosen, the curriculum has options to delve into the operational aspects of running a business, such as supply chain management, product development, and service delivery. It explores how to effectively manage business operations to maximize efficiency and customer satisfaction. 

Legal and ethical considerations are offered as well, providing insights into the legal framework surrounding business operations, including intellectual property rights, contracts, and regulatory compliance. 

Leadership and team management are critical subjects, focusing on the skills necessary to lead and motivate teams, manage human resources, and foster a productive organizational culture. 

Moreover, our program incorporates experiential learning through projects, case studies, or even interactions with successful entrepreneurs. We help students apply theoretical knowledge to real-world business scenarios. 

Lastly, contemporary elective topics such as social entrepreneurship, sustainability, global business environments, and the impact of technology on business innovation are also offered, reflecting the dynamic nature of the entrepreneurial landscape. 

Overall, our Entrepreneurship and Business curriculum aims to equip aspiring entrepreneurs with a well-rounded understanding of how to start, develop, and manage a successful business - blending foundational knowledge with practical skills and contemporary insights. 

As an added benefit, if you are currently unemployed, you may qualify to have the entire program paid for, 100%, without any out-of-pocket costs to you. We are approved for WIOA, Trade Act, Section 30 and many other government grants. We also offer various other financing options. 

Not sure where to start? Our counselors are available to help put together a customized program to meet your needs.